Apple Loop: New iPhone 8 Screen Leaks, Secrets Of The Siri Speaker, MacBook Pro Update Risks Anger – Forbes

Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes new details of the iPhone 8 design, Apple fighting Windows 10 at WWDC with new hardware, the iPhone’s profit share, the challenges of a diabetic monitor in the Apple Watch, the proposed Siri speaker, app store millionaires, and pitting the iPhone against Hollywood.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

The New iPhone 8 Design Leaks

As the year progresses, more details on 2017’s flagship iPhone are becoming clear. The latest reports cover the new screen for Apple’s flagship and how the change in size and dimensions confirm some of the expected design decision. Gordon Kelly has more:

This revelation comes from China’s Economic Daily News… which claims sources at massive iPhone chipset maker TSMC have revealed the iPhone 8 display will transition to an elongated 18.5:9 aspect ratio just like Samsung’s Galaxy S8 and LG’s G6.

The move makes sense: this aspect ratio allows manufacturers to increase the size of a smartphone display while keeping it narrow enough to hold one-handed and still use the keyboard comfortably. The downside is it requires app makers to redesign their user interfaces while navigation at the top of the display (like the Back button in iOS) becomes harder to reach.

Read more on the new design here on Forbes.

Apple Fights To Match Windows 10 At WWDC

Many are expecting the MacBook Pro machines to receive an update to the latest chipsets from Intel. Windows 10 laptops already benefit from the seventh-generation Kaby Lake technology, so Apple will be playing catch-up if these machines are announced at WWDC:

It has been a long time since Tim Cook’s Apple has been able to keep a product refresh ‘secret’ and I doubt that a tweak to the MacBook family is going to be the moment that pattern is disrupted. The key change in the new machines will be the move to the seventh generation of Intel chips – the Kaby Lake set – alongside a slight bump in other specifications such as memory speed, SSD storage performance, and integrated graphics cards. If you want to make an outside be the top-line MacBook Pro may gain an option of 32GB RAM – although the technical reasons that Apple gave for limiting the late 2016 MacBook Pro machines to 16GB of RAM still stand.

More from myself on the new MacBook machines here.

Apple CEO Tim Cook (R) previews a MacBook Pro during a product launch event at Apple headquarters in Cupertino, California (Photo: Josh Edelson/AFP/Getty Images)

Has Apple’s “One More Thing” For 2017 Been Discovered?

The MacBooks might not be the only Mac machines given a refresh next week. New regulatory filings point to ‘something’ happening with a series of machines. A tweak to the marketing with macOS, a switch to Kaby Lake, or something that could be a treasured  ‘one more thing?’ I look at the mystery filings here:

The model numbers registered in this filing are A1289 A1347, A1418, A1419, and A1481. The expectation is that these model numbers represent updates to a number of existing Mac machines rather than Apple recycling the model numbers; A1289 is the older boxlike Mac Pro, A1347 is the Mac mini, A1418 is the iMac, A1419 iMac, and A1481 is the cylindrical Mac Pro

The inclusion of significantly older machines like the Mac Pro and the Mac mini clouds the issue of what exactly is being refreshed, but the obvious answer is that some of the Mac machines are going to join the MacBook line-up with an update to use Intel’s Kaby Lake chip architecture.

More on the possible updates here on Forbes.

Apple’s Profit Share Rules The Smartphone World

It’s not how many you sell, it’s how much profit you make on each handset. Apple’s iPhone may not have the larger market share compared to Android, but it does capture the lion’s share of smartphone profits. Canaccord Genuity’s Michael Walkley believes Apple captured eighty-three percent of the available profits during calendar Q1 2017. Chuck Jones reports:

…Apple captured almost all the industry’s smartphone profits in 2015 and while it has fallen some it still generates most of them. While past performance is not necessarily indicative of future results Apple has done a very good job of maintaining strong gross margins. With a very loyal user base and a high value/high price strategy I don’t see its profit leading position eroding very much.

More on the profit share numbers here on Forbes.

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