USA Today Network brings together 109 local newsrooms with a redesign, but print mastheads won’t change – Poynter (blog)
USA Today Network has 110 newspapers total around the country, including USA Today. In July, nine local newspapers got a redesign, and as of Monday, the remaining 100 joined the branded look.
Like with the nine from this summer, those 100 newspapers now reflect USA Today’s aesthetic with a custom typeface for print and online, Unify Sans and Unify Serif. Thirty of the local newsrooms have new digital logos with USA Today Network’s signature blue color and dot, or “blue point” as the network calls it. Other newsrooms will get dots of their own through next year.
The redesign also includes a four-column grid structure for print. Nameplates won’t change, according to a press release.
Newsrooms in the Gannett chain are getting illustrations for social media that including the network’s blue color and reflect something unique about each city.
Here’s a look at the changes: