- French stylist Nathalie Croquet stepped in front of the lens for pic project
- She recreated spoof ads for brands such as Givenchy, Lancome & Lanvin
- The series of 11 pictures were shot by photographer Daniel Schweizer
What would high fashion adverts look like if the designers used real women, rather than teenage models or celebrity faces, to showcase their latest clothing and beauty lines?
Photo stylist Nathalie Croquet, from Paris, has recreated a series of glossy commercials for her project SPOOF.
The exhibition includes parodies of ads from Givenchy, Lancome, Lanvin and Acne. In the images Nathalie has recreated the adverts completely, from the clothes the model wears, to the poses, make-up, hair colour and surroundings.
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Lancome: Nathalie Croquet a photo-stylist from Paris created a photo series called SPOOF in which she recreated the ads of famous designers and brands
Natalie said: ‘SPOOF is an artistic project of 11 photos, we did an exhibition in February in Paris with my pictures in a big size.
‘I had the idea in October and we worked on it for two months. I have worked in the fashion business as a photo stylist for magazines and advertising for 25 years.
‘So I am the person who has ideas for ad campaigns. It was a strange idea for for me to be on the other side of the camera!’
During the course of her career Nathalie has worked with over 200 different photographers on various campaigns.
ELEVENPARIS: In this image a smiling Nathalie emulates the pose Kate Moss adopted for the French brand
Lanvin: The series of pictures took two months to create and Nathalie said it was interesting to be on the other side of the camera
Nathalie said that the project helped her to understand her job on a deeper level: ‘By changing role I discovered my craft from another angle.’
She said that she hoped the humour in the images would provide people with the opportunity for, ‘laughter and reflection.’
She told Buzzfeed: ‘I don’t really see myself. You know, like how you don’t recognize your voice in a telephone message?’
Eric Bompard: Just like the real life adverts Nathalie’s pictures were retouched, for example her eye colour was changed to blue for this Eric Bompard-inspired shoot
Acne Studios: Nathalie copied the hair, make-up and poses from the original shots
She continued: ‘I feel people need a more spiritual approach to life, and good fun. I’m happy to give them that, even if I’m just making fun of myself.’
Daniel Schweizer the photographer who shot the images said: ‘Most of the time we look at advertising images without analysis, without fully perceiving the extent that they have been worked on.
‘Changed clothes and accessories, digital retouching, skin cleansed, faked decor, body stretched; it is only when we take a closer look at these images that we get the full measure. Their apparent simplicity is the result of a huge job.’
Isabel Marant: For this shoot only Nathalie’s boots were different from those worn by Gisele Bundchen in the real thing
The brazilian supermodel posed on the floor in this black and white Isabel Marant advert
For the project Nathalie had her hair and make-up professionally styled so that her look completely resembled that of the famous models in the advertising images.
Her make-up was done by Cyril Nesmon whilst Rodolphe Farmer styled her hair. And just like the real adverts the images were retouched by Emilie Holtz and worked on by Alexandre Plicque-Gurlitt.
Sonia Rykiel: Nathalie recreates this shot with a similar looking background to the one used in the original
Voltaire: Nathalie says that she hopes that her pictures will make people laugh and reflect
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