The business of fashion: Brains behind a multi-billion dollar empire – CNN

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A photo posted by riccardotisci17 (@riccardotisci17) on Aug 8, 2015 at 12:58am PDT

What’s more, in the days leading up to the event the house announced that it would be offering hundred of members of the public tickets to the show — challenging the concept of exclusivity and high fashion. With the rise of social media, the doors are ajar, why not fling them open?

Tisci, a lover of Americana since childhood, knew that if he was going to come to New York once, he wanted to make a statement, he wanted to, in his words, “celebrate it properly.”

The result; a spine-tingling presentation against the backdrop of Manhattan at dusk on September 11 co-directed by the artist, and Tisci’s friend, Marina Abramovic.

More than 80 models walked the runway in a mixture of ready-to-wear and couture looks, live performances were heard and six tracks — spanning genres and cultures from around the world — drifted across pier 26 on the Hudson River as the brand made it’s announcement: We’re relevant, we’re bold and — perhaps most significantly when the luxury sector has recently been courting China — we are committed to the US market.

Watch the first episode of the series here.

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