The 21 fashion brands you’ve probably been pronouncing WRONG all this time – The Sun

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You don’t say!

Shoppers have got into a furious Internet debate about how to say ‘Primark’ (read on for the answer) but that’s not the only fashion brand with a contentious name

YOUR wardrobe may be filled with brands like Primark, Zara and ASOS – but are you even pronouncing them correctly?

We hate to break it to you… but probably not.

 There has been so much debate over how to pronounce Primark that the brand has added an explanation on their website

There has been so much debate over how to pronounce Primark that the brand has added an explanation on their website

Shoppers have been arguing over the pronunciation of Primark – “Pr-eye-mark” Vs. “Pree-mark” – so much that the brand finally stepped in to settle the matter for good. (They prefer “Pr-eye-mark”, FYI).

You’d think an easy-to-pronounce brand name would be top of a retailer’s agenda, but Primark isn’t the only fashion store with a contentious title.

From high street faves to haute couture destinations, some of these are real tongue twisters.

So, how many have you been getting right?

 Are you pronouncing online retailer ASOS correctly?

Are you pronouncing online retailer ASOS correctly?

ASOS

Ace-oss

Calzedonia

Cal-zeh-doh-nia

Zara

Tha-dah

 Zara is a high street fave, but most of us aren't pronouncing it properly

Zara is a high street fave, but most of us aren’t pronouncing it properly

Moschino

Mosk-ee-no

Nike

Nigh-key

 Nike should be pronounced nigh-key

Nike should be pronounced nigh-key

Boux Avenue

Boo Aven-ew

Givenchy

Zhee-vhan-she

 Havaianas looks like a bit of a tongue twister

Havaianas looks like a bit of a tongue twister

Havaianas

Hav-eye-arnas

Desigual

Dess-ig-wal

 Many people wrongly pronounce Desigual as dez-ig-wal

Many people wrongly pronounce Desigual as dez-ig-wal

Balmain

Bal-mah

Lululemon

Loo-loo-le-mon

Hermes

Air-mes

 Hermes has a silent H

Hermes has a silent H

Adidas

Ah-dee-das

Louis Vuitton

Loo-wee vwee-tahn

 Superga is a high street Italian shoe brand loved by the likes of Kate Middleton

Superga is a high street Italian shoe brand loved by the likes of Kate Middleton

Superga

Soo-per-gah

Versace

Vur-sah-chee



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