Unless the majority of clothing and footwear companies — and not just high-end fashion lines like Stella McCartney or select manufacturers like Adidas — start to make sustainability a priority, the problem will only get worse.
That’s where Russian fashion industry scion Miroslava Duma and her new organization come in. Fashion Tech Labs is an incubator for sustainable fashion, wearable electronics and other cutting-edge clothing, jewelry and designer innovations. FTL is one of a new breed of such research and incubation firms that see garment-industry waste as not just a problem to be solved, but a financial opportunity.
“This is a revolution that’s coming,” said Duma. “So we’d rather be in, because it’s going to happen anyway.”
Duma’s company organized the event along with McCartney and Google’s Arts & Culture Lab, which has a tie-in via its recently launched We Wear Culture virtual style exhibition. The idea was to show off some of the tech that’s germinating, often literally, at Fashion Tech Lab.
That includes VitroLabs tissue engineering, which creates ethical leather from cow, ostrich and crocodile cells, and Worn Again, which recycles discarded textiles, saving copious amounts of water, oil and other raw resources. Other companies include Bolt Threads, which produces high-tensile-strength materials molecularly derived from spider silk, Diamond Foundry’s “morally pure” man-made diamonds that are “optically and atomically the same as a mined diamond,” and Mint Materials, which is producing a plant-based antibacterial and odor-control treatment for clothing.
All of these companies are doing cutting-edge work that, in some cases, has yet to be commercialized. To help, FTL used the Paris show as an opportunity to introduce them to both investors and the press.
“We use advanced stem-cell technology and tissue engineering to create full-thickness skin that we then tan and turn into leather,” VitroLabs co-founder Ingvar Helgason told Engadget. “This completely removes the need for animals; it reduces the environmental impact and allows us to enjoy the beautiful materials that we’ve become accustomed to, but without the environmental or ethical implications.”
VitroLabs showed off a piece of the leather, which was, to say the least, weird. However, the company has made only small chunks of skin and is still working on scaling it up (though it says it will have an announcement about that soon). Suffice it to say, VitroLabs needs tons of capital, support, and a network of fashion contacts, which it hopes to get in spades from Fashion Tech Lab and Duma.
“Fashion Tech Lab is working across a couple of different pillars, the first one being investment into these startups,” said the company’s chief of technology and research, Dr. Amanda Parkes. “We’re really trying to grow and scale these technologies to make them accessible and connect them with luxury and big fashion brands.”
The company is certainly creating a buzz for its clients. At one point while shooting photos and video, I looked up and standing right in front of me was McCartney, actor Salma Hayek and Diane von Furstenberg, checking out the VitroLabs leather and schmoozing with Duma.
The fact that celebrities and designers are taking an interest in sustainable fashion tech is a good sign. Wearable technology needs fashion designers more than fashion designers need technology — smartwatches, for instance, were moribund until Apple, Fossil, Tag Heuer and others introduced decent-looking products.
Some of the technology, from Diamond Foundry and VitroLabs, for example, is aimed at the high-end luxury fashion business, for now. “[We have] a customer base that really does care about sustainability,” said Ian Rogers, chief digital officer at ultra-luxury brand LVMH. “If we can upgrade the high-quality materials that we work with and make the planet better along the way, that’s a win.”
But what about the rest of us? Recycled textiles and materials made from ocean waste and other sources seem to hold the most promise for the larger consumer market. With its ocean-plastic shoe, Adidas proved that customers are buying into the premise, and Stella McCartney thinks manufacturers and designers needn’t worry about demand.
“The consumers are way ahead, sadly, of the designers and businesses,” she said. “And I hope the industry is seeing that we seem so old-fashioned. [Textile waste] is really quite terrifying, so I hope that they go away from this event and reflect on how they need to do something about it now.”