The worlds of tech and high-end fashion collide with the newest iteration of Apple’s Powerbeats3 headphones.
The new $250 Bluetooth headphones from Apple’s Beats by Dre brand were created in partnership with French fashion house Balmain (pronounced “ball-MON”), a high-end brand most famous these days for outfitting the likes of Kim Kardashian and Gigi Hadid. In fact, Kardashian’s little sister, Kylie Jenner, was the face of the campaign to promote these new headphones.
While Apple and Balmain created four products in total — Beats Studio over-ear headphones and the Powerbeats3, in two colors each — I had the chance to test the Powerbeats in khaki, a greenish-brown color with gold accents. Other than the color scheme and branding, the design and specs of the headphones are identical to the original Powerbeats3.
The Balmain collaboration isn’t the first fashion partnership for Apple — Fendi and Alexander Wang have created Beats headphones in the past — and after nearly three weeks spent testing the headphones, I’m hoping it’s not the last.
Here’s what they’re like: