Lower Hutt mother of two Kat Filer is keen for the 2017 Project Glow Wear design competition, following her unexpected win last year.
Project Glow Wear is a competition where designers create reflective safety wear for cyclists, walkers and runners – with a fashionable twist.
The competition aims to encourage designers to think outside the box and create fashionable and affordablereflective safety wear.
Filer says she is drawn to the competition due to its fun and quirky nature.
“It’s not just normal fashion. I like that you have to use a material in a way that it hasn’t been used before …
“It’s a little bit more problem solving, a little more creativity”.
This is the second year the competition has run.
Filer says she has a better idea of what to expect this time round.
Last year many entrants created sportswear, but this year Filer expected to see more everyday reflective fashion.
Although she mostly entered sportswear garments last year, she entered a raincoat cape as an afterthought.
It was this fashion cape which won her the Arrow Award for Commercial Viability.
“I really needed a raincoat. I actually made it for my kindy drop-off,” she says.
Filer is currently halfway through an internship at Arrow Uniforms in Lower Hutt, part of her 2016 prize.
She says she is learning a lot from her mentors at the placement.
“When I won it I had never sewn before … It’s been amazingly productive for me.
“The whole competition and internship has given me the confidence that I can do it.”
This year there are a lot more prizes on offer, including internships, sewing machines and prezzy cards.
Project Glow Wear spokeswoman Kim Young says the initiative is necessary as New Zealanders are becoming more active.
Although people are aware of the need to wear visible clothing while exercising in the dark, many choose to wear normal clothing due to the lack of stylish reflective wear options, she says.
“The aim is to reinvent the idea of reflective wear.
“It’s thinking a little bit smarter about how we can approach a traditional safety message.”
Participants will be offered one metre of reflective tape to create their designs with, but are also able to source other materials themselves.
The finalists’ pieces will be showcased beyond Wellington as Auckland City Council has also shown interest in the initiative.
The winners will be announced at the Project Glow Wear runway show in August.
Entries close July 6.
For more information or to enter, visit projectglowwear.com