The company’s inaugural fashion report details what styles and garments are growing in popularity, based on search queries
Google really does know everything—including how fashionable your outfit is.
A new report by the search giant claims to reveal the fashion trend du jour by tracking how often different styles or garments are entered into search queries.
This year, for example, Tulle skirts have grown in popularity according to trending Google apparel searches by 34% from January 2014 to January 2015, and jogger pants are also apparently increasingly ubiquitous, according to the report.
Google distinguishes in the report between “sustained growth” and “seasonal growth” trends, like emoji shirts and kale sweatshirts. According to the report, peplum dresses and string bikinis are on their way out for good, while skinny jeans and corset dresses are just seasonally on the down-and-out. Jumpsuits and rompers are seeing a renaissance this spring.
Google’s insight into fashion trends has allowed it to begin consulting for major retailers including Calvin Klein, which use Google search data in fashion planning.
“We’re interested in being powerful digital consultants for our brands, not just somebody they can talk to about what ads they can buy online,” said Lisa Green, who heads Google’s fashion and luxury team, told the New York Times.
You can check out the report here.