Nordstrom’s newest store aims for a personal touch — and no clothing racks – Los Angeles Times

The latest addition to the Nordstrom roster looks nothing like a department store and more like an exclusive boutique crossed with a hipster coffee and juice bar.

At Nordstrom Local, a 3,000-square-foot, ivy-covered shop on Melrose Place in the Beverly Grove neighborhood, customers can meet with a personal stylist, have clothing tailored, get a manicure and sip a beverage laced with caffeine or alcohol.

Just don’t try to browse the racks. Because there aren’t any.

Shea Jensen, Nordstorm’s senior vice president for customer experience, said the new shop, which is much smaller than the chain’s average 140,000-square-foot store, is an experiment emphasizing pampered service and convenience.


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