LA film writer sees fashion playing more prominent role in digital shorts – Los Angeles Times

Los Angeles-based actress, red-carpet model, writer and producer Dominika Juillet said the convergence of fashion and film is accelerating due to social media and new technologies, which is also making it easier for designers, independent filmmakers and consumers to share stories and create brand narratives. It’s also helping social and environmental justice messages go mainstream.

For example, Juillet wrote a short video directed by Ash Baron Cohen titled “Slick,” starring herself and Kane Soofie. The 1-minute, 19-second “Beauty for a Cause Project” clip opens with lovers on a beach reminiscent of the 1953 film “From Here to Eternity.” But it ends on a dark note with a strong environmental statement.

This past month, Juillet wrapped up work on “Cupid Episode 1” starring herself and Kayde MacMullen and directed by Nick Bicanic. It’s positioned as a TV miniseries, and uses 360-degree video technology. The pilot opens with Juillet in an alley leaning over a dead man. She’s wearing an evening gown lightly splattered with blood. The purpose? To capture a viewer’s attention.

“We use fashion and sex to get our audience immediately interested in something,” Juillet told WWD. “And then we tell them a cool story about something that we actually care about.”


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