Inside the costly fashion faux pas that was ill-fated Style.com – Telegraph.co.uk
With Style.com now redirecting to Farfetch, since the announcement, many in the industry are now pondering what the partnership will mean for the relationship between Wintour and Farfetch’s co-chairman Natalie Massenet, who left Net-a-Porter ahead of its merger with Yoox in September 2015.
“We have all been swapping jokes, there have been so many messages flying around because they really did not get along”, said one fashion insider. “When Natalie first launched Net-a-Porter, Wintour was so upset about it Vogue didn’t even report on it, and now they are going to team up? It’s an alliance against nature!”, one fashion critic scoffed. When Style.com launched, in direct competition to Net-a-Porter, there were “handbags at dawn” headlines.