Forbes Top Influencers: Meet The 30 Social Media Stars Of Fashion, Parenting And Pets (Yes, Pets) – Forbes
In the third of Forbes’ quarterly Top Influencers lists, meet the power players who’ve turned their social media audiences on platforms like Instagram, YouTube, Twitter, and Facebook into fortunes and empires.
These 30 stars across the Fashion, Parenting and Pets categories have managed to launch lucrative clothing lines from personal style blogs; land production deals based on viral child-rearing tips; and build entire brands from photos of cute critters.
Standouts on this list include:
· Chiara Ferragni, the 30-year-old Milan native who launched her fashion blog, The Blonde Salad, way back in the pre-Instagram days of 2009. By 2015, such was her success that Harvard Business Review ran its first-ever case study on a fashion influencer. Ferragni has her own line of shoes and has collaborated with a myriad of brands ranging from Guess to Gucci.
· What’s Up Moms, the former Stanford University classmates, Meg Resnikoff and Elle Walker, who together launched the most-subscribed parenting channel on YouTube with 35 million views per month and ad revenue to match. The duo now employ a team of 10 and command seven figures for partnerships with the likes of Target, Tide and Pampers.
· Grumpy Cat, undoubtedly the best-known Internet pet sensation, who gained fame as a meme thanks to her adorably sad appearance, the result of an underbite and dwarfism. Sponsorship opportunities followed: Grumpy became the official “spokescat” of Friskies pet food in 2013, and her owner Tabatha Bundesen has brokered licensing deals with Hot Topic and Gund.
For our third quarterly rollout, Forbes partnered with influencer analytics firm Traackr, using their proprietary data to measure reach, or audience size; resonance, or propensity for virality; and relevance, or engagement related to their area of expertise.
With the help of social insight platform Captiv8, we weighted each candidate’s potential for earnings per post according to the size of their following. Captiv8 also provided demographic snapshots of each influencer’s audience, including by geography and age.
Forbes also reviewed each candidate’s endorsements and other business generated offline, like product lines and book deals.
We only included influencers who made it big by building their fame from the internet up, rather than celebrities who also happen to have large audiences online. We also only counted those who create original content. That’s why you don’t see, for example, Olivia Palermo in the Fashion category; she was a known quantity before growing an Instagram following, as a socialite-turned-reality-star.
Forbes limited its scope to influencers who mostly post in English. Social audience data for this second list is accurate as of August 2017.