Amazon’s Hit Clothing Brand for Kids Is a Crime Against Taste and Childhood – Slate Magazine (blog)
In the past year, Amazon has quietly slipped into the apparel-manufacturing business, with goods ranging from lingerie to men’s dress shoes. These private-label brands have innocuous names like Paris Sunday and Goodthreads, and they haven’t made huge splashes in their respective markets—except for one. Scout + Ro, Amazon’s children’s brand, has exploded, according to a recent report from analytics firm 1010data. The brand has increased its offerings five times over and achieved a 542 percent increase in overall growth year over year. The kids are wearing Amazon.