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The Internet of Everything Is a Simply Massive Opportunity: $19 Trillion in the Next Decade
This week I interviewed Padma Warrior, CTO and Chief Strategist of Cisco, to discuss the Internet of Everything (IoE). Padma is a brilliant and visionary person, one of the most important female leaders of this decade. She first got my attention when she quoted a recent Cisco study placing the value of IoE as a $19 trillion opportunity. This blog is about how you can tap into that $19 trillion.
What Is the Internet of Everything (IoE)?
The Internet of Everything describes the networked connections between devices, people, processes and data. By 2020, the IoE has the potential to connect 50 billion people, devices and things.
In the next 10 years, Cisco is projecting IoE will generate $19 trillion of value — $14 trillion from the private sector and $5 trillion from governments and public sectors (initiatives like smart cities and infrastructure).
Imagine a Connected World
Let me try to paint an IoE picture for you.
Imagine a world in which everything is connected and packed with sensors. 50+ billion connected devices, loaded with a dozen or more sensors, will create a trillion-sensor ecosystem.
These devices will create what I call a state of perfect knowledge, where we’ll be able to know what we want, where we want, when we want.
Combined with the power of data mining and machine learning, the value that you can create and the capabilities you will have as an individual and as a business will be extraordinary. Here are a few basic examples to get you thinking:
Retail: Beyond knowing what you purchased, stores will monitor your eye gaze, knowing what you glanced at…what you picked up and considered, and put back on the shelf. Dynamic pricing will entice you to pick it up again.
City Traffic: Cars looking for parking cause 40% of traffic in city centers. Parking sensors will tell your car where to find an open spot.
Lighting: Streetlights and house lights will only turn on when you’re nearby.
Vineyards/Farming: Today IoE enables winemakers to monitor the exact condition (temperature, humidity, sun) of every vine and recommend optimal harvest times. IoE can follow details of fermentation and even assure perfect handling through distribution and sale to the consumer at the wine store.
Dynamic pricing: In the future, everything has dynamic pricing where supply and demand drives pricing. Uber already knows when demand is high, or when I’m stuck miles from my house, and can charge more as a result.
Transportation: Self-driving cars and IoE will make ALL traffic a thing of the past.
Healthcare: You will be the CEO of your own health. Wearables will be tracking your vitals constantly, allowing you and others to make better health decisions.
Banking/Insurance: Research shows that if you exercise and eat healthy, you’re more likely to repay your loan. Imagine a variable interest rate (or lower insurance rate) depending on exercise patterns and eating habits?
Forests: With connected sensors placed on trees, you can make urban forests healthier and better able to withstand — and even take advantage of — the effects of climate change.
Office Furniture: Software and sensors embedded in office furniture are being used to improve office productivity, ergonomics and employee health.
Invisibles: Forget wearables, the next big thing is sensor-based technology that you can’t see, whether they are in jewelry, attached to the skin like a bandage, or perhaps even embedded under the skin or inside the body. By 2017, 30% of wearables will be “unobtrusive to the naked eye,” according to market researcher Gartner.
The Biggest Business Opportunities Will Be in Making Systems More Efficient
The Internet of Everything will become the nervous system of the human economy.
Entrepreneurs who capitalize on this will drive massive value and enable better decisions and reduce inefficiencies. If you are an entrepreneur or running a business, you need to do two key things:
Digitize: Determine which of your processes are not yet digitized and find a way to digitize them. Then, collect data and analyze that data. Go from your old-style manual process (or data collection system) to an autonomous digital version.
Skate to the Puck: Have a brainstorm with the smartest members of your team (or find some local Singularity University alumni to join you) and ask yourselves the following questions:
a. What kind of sensors will exist in three years’ time, and what kind of data could we be collecting?
b. In three years, which of our “things” will be connected and joining the Internet of Everything? With the answers to these two basic questions, come up with the business opportunities that will exist in three years… and begin developing the business models, developing the software and planning out your domination.