‘Northwestern Kid’ wins the Internet during Wildcats’ loss to Gonzaga – Chicago Tribune
If you watched CBS’ broadcast of the Wildcats’ second-round game, you couldn’t help but see athletic director Jim Phillips’ son, John, he was shown so often. Blond hair and braces, decked out in a purple Vic Law jersey, his roller coaster of emotion on Level: Raging Bull.
Cameras caught him teary-eyed, red-faced and yelling “Oh my god” and “this is so bad” when referees issued a technical foul to Wildcats coach Chris Collins, who stepped on the court to protest a missed goaltending call.
It wasn’t long before #NorthwesternKid became a hashtag, @KidNorthwestern became a Twitter account and the kid himself became of symbol of close losses, busted brackets and all the other forms of anguish the NCAA tournament delivers.
Northwestern Kid saw some highs to go with the lows, too. He clapped emphatically after a Bryant McIntosh jumper and nearly jumped out of the stadium on Law’s put-back dunk to bring the Wildcats within 5 points.
But he teared up one last time (on screen, at least) as the seconds wound down with the game out of reach. As NJ.com reporter Matt Lombardo put it, “Take a seat, Piccolo girl. #MarchMadness has a new face of defeat. #NorthwesternKid.”