Microsoft, Oracle Jump Into Blockchain On Same Day — And Microsoft Is Clear Leader – Forbes
(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 to 2016. He now runs his own firm, Evans Strategic Communications LLC.)
CLOUD WARS — Enterprise-tech heavyweights Oracle and Microsoft each jumped into the red-hot market for blockchain digital technology on the very same day, and one of them looks fully prepared (that would be Microsoft) while the other looks like it’s desperately trying to play catchup (that would be Oracle).
One of the reasons Microsoft is #1 on my Cloud Wars Top 10 rankings and Oracle is #6 is that Microsoft, under CEO Satya Nadella, has mastered the ability to articulate its deep technology in the context of business problems and opportunities its customers and prospects are facing.
Nadella has become almost unmatched at this ability—only SAP CEO Bill McDermott and Salesforce.com CEO Marc Benioff can match him—and its clearly been a huge factor in driving Microsoft’s booming cloud business, which Nadella says will reach $20 billion for the 12 months ending June 30, 2018.
By contrast, Oracle clearly has remarkable technogical prowess, but often seems either unable or unwilling to portray all that knowhow in the context of what business customers want and need.
Consider CEO Mark Hurd’s utterly baffling comments in mid-June about the hottest technology in enterprise computing today—AI, or Artificial Intelligence—in which he not only dismisses the term “AI” in favor of his market-of-one preference for the term “pattern matching,” but also says that the big objective for AI is to weave it into applications.