The timing of this identity requirement, the VPN restriction and other crackdowns (such as an investigation into internet giants for allowing material that “harms the social order”) isn’t coincidental. China’s ruling party has its next national congress later in 2017, and it has a habit of ramping up censorship around these gatherings to discourage criticism of party policies.
The difference versus previous years, as an anonymous lawyer tells the Financial Times, is the focus of that censorship. Past rules centered around services, but China is targeting the content more directly this time. Also, it wasn’t always evident who was supposed to enforce rules — the Cybersecurity Administration of China is clearly the one wielding authority here. Like it or not, the country is getting much better at clamping down on freedom of speech.